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OVERCOMING
THE CHALLENGES OF A
CHALLENGER CAMPAIGN
In
this seminar, candidates
and mangers will learn how to effectively plan and execute a
campaign strategy including:
-
Learning
the six "C"s of a challenger campaign
-
Managing
the four resources of a campaign
-
Maximizing
limited dollars
-
Controlling
the message
-
Targeting
and turning out your supporters
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Recruiting
volunteers and staff
-
Fundraising
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Building
the grass roots
-
Getting
out your vote
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